Press Releases and News

MIDAS SHOP IN BARRINGTON ADDS SPEEDEE OIL CHANGE


BARRINGTON, Ill. (Feb. 3, 2009) – The Midas Auto Service Experts shop at 110 W. Northwest Highway here has now been co-branded with SpeeDee Oil Change to add quick-lube services to Midas’ full range of automotive repair and maintenance offerings.

Oil change pits have been added under two of the Barrington shop’s eight service bays to enable technicians to perform quick oil changes. New interior and exterior signs identify and explain the addition of the SpeeDee oil change service, which began in early December.

“With our new SpeeDee dedicated oil change bays, customers can drive in without appointments and have their oil changed in about 20 minutes, complete with a 17-point inspection of brakes, tires, belts, hoses, fluids and lights, as well as interior vacuuming and topping off of fluids,” market manager Russ Steele said.

“Midas has performed oil changes for many years, but in the past we asked customers to make appointments or leave their cars and we would perform the oil change when we had an open bay,” Steele said.

The shop will celebrate the new co-branding effort with grand opening activities at the local Midas-SpeeDee shop on Friday and Saturday, Feb. 6 and 7. Free coffee and doughnuts will be served in the mornings and shop employees will grill hot dogs and hamburgers over the noon hour both days. The shop is open Monday through Saturday from 7:30 a.m. until 6:00 p.m.

Midas is promoting the new SpeeDee oil change service in direct mail coupons sent to area customers, offering oil changes at a grand opening special price of $19.99.

In April 2008, Midas, Inc., the automotive service provider based in Itasca, Ill., acquired the franchisor of the New Orleans-based SpeeDee system, which has 116 quick-lube and maintenance outlets in the United States and 57 in Mexico. At the time of the acquisition, Midas officials announced its plan for the eventual co-branding of Midas and SpeeDee outlets in locations nationwide where there is not overlap of existing shops. Midas has nearly 1,700 shops in the United States and Canada, and 800 in 15 other countries. SpeeDee’s U.S. shops are located in 13 states primarily in the northeast, mid-Atlantic, southern coastal states and the far west.

“This co-branding strategy is extremely exciting because it enables both Midas and SpeeDee to benefit from the strengths of the two brands’ respective service offerings to provide the three most frequent vehicle maintenance services—oil changes, brakes and tires,” said William M. Guzik, Midas’ executive vice president.

Midas services were added to four SpeeDee franchised shops in central California in the second half of 2008 as part of a co-branding test in SpeeDee shops. The Barrington shop is one of four company-owned Chicago-area Midas shops that will be testing the addition of SpeeDee oil changes. Others are in Homewood, Lake Zurich and Palatine.

“We are encouraged by the positive test results to date in the co-branded SpeeDee shops in California and by the initial strong double digit increases in oil changes and overall sales since we began to add SpeeDee quick lube oil changes to these Midas shops in Chicago,” Guzik said.

“After thoroughly evaluating the operational and marketing results from these tests, we will begin to roll-out the co-brand strategy throughout the Midas and SpeeDee networks in the U.S.,” he said.

Midas, founded in Chicago in 1956, is one of the world’s largest providers of automotive service, offering brake, maintenance, tires, exhaust, steering and suspension services at more than 2,500 franchised, licensed and company-owned Midas shops in 17 countries, including nearly 1,700 in the United States and Canada. Midas also owns the SpeeDee Oil Change business, which franchises 173 auto service centers in the United States and Mexico.

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Midas SpeeDee Auto Service Shop
110 W. Northwest Highway
Barrington, Illinois 60010
(847) 381-3377

2/3/2009

CONTACT: Tiffany Rhodes (985) 624-2261